The Subject may be the Apparel as the designer's piece has a story. A Model who displays a range of feelings or even Emotion itself maybe the subject of a lifestyle image.   The Light reveals the Mood. The beauty of light illuminating the face, the direct light cutting across the texture of the material or lighting an ensemble of people.   The Model tells the story. Whether as the subject casting their own story; acting as a dynamic mannequin illustrating the intent of the designer or creating emotion alone or with others in a lifestyle image   The Photographer gives the image life. The team of Stylists, Hair & Makeup all contribute to the vision of the Photographer. Each having their own crucial role in making a stunning image that portrays the story from beginning to end.